The Standard

One fabric. One fit. Nothing rushed.

The fabric

280gsm organic cotton. Heavier than anything on a high street rail. Thick enough to hold shape after dozens of washes. Soft from the first wear.

The monogram

Embossed straight into the fabric. No ink. No screen print. Nothing that cracks, fades or peels. The branding is part of the garment, not sitting on top of it.

The finish

Dropped shoulders. Coverstitch seams. Reinforced collar. The details you feel when you pick it up. The details that separate a tee you keep from a tee you replace.

The run

Made in small numbers. When a colourway sells out, it is gone. We would rather make less and make it right.