The Quiet Standard
What a piece has to answer before it gets made.
Four questions, in this order.
Idea
What does this piece add that we do not already have?
Restraint
Does the detail add something, or did empty space make us nervous?
Wear
Does it still work as clothing?
Honesty
Can we describe it without stretching the truth?
In practice
It applies to the next one too.
The standard is not finished. Each release tests it, and what comes back goes into the piece after.
See the current pieces