I am obsessed with football. Every summer I wanted to wear the shirts.

But I never liked how they looked with the rest of my clothes. Most football shirts only work on a pitch, or in a pub. Off the pitch they feel like fancy dress.

I wanted something that felt like London. Something I could wear with shorts, with trousers, with trainers. Smart casual. Minimal. Still football, but quiet.

I waited for someone to make it. Nobody did. So I designed it myself.

The England Shirt is the first. Cut oversized and boxy, in a tonal stripe, finished with flat prints in place of badges. Built for summer, and the moments around the game.

A limited first run. When it is gone, it is gone.